Unfortunately, this picture is not of the best quality, but if you squint hard you can see that the vendor in the picture is selling freshly squeezed pomegranate juice. (Pomegranate trees grow in many parts of Kazakhstan) Yes, pomegranate juice is big here, and there's no need to pay $5 for a bottle of POM from the supermarket. You can buy it freshly squeezed on many street corners in the heart of Almaty for 200 tenge (just over a dollar). Furthermore, while the POM phenomemon came to the US about two years or so ago, pomegranate juice became trendy here "years and years ago" Kazakh friends tell me.